Chateau Roux, the hip, up-and-coming label known for its sophisticated tees and funky accessories, really has its eye on the ball when it comes to finding great new advertising concepts. Their amazing new pool balls are clear with bright vermillion and royal blue logo centers, and are coming soon to a trendy bar near you. We played with our balls, so to speak, at our local watering hole, The Fest (Fulham Road, London SW6), known for its Sunday Ladies’ jelly wrestling and huge selection of Eastern European beers, and got a whole lot of attention. www.chateauroux.co.uk
